In a nod to the new era, Adidas teamed up with Brazilian Club Cruzeiro EC to announce a partnership that will go into effect from January 1, 2020, until December 2022. This is not the first time the two sides have worked together. Back in the 1980s, Cruzeiro E.C. and Adidas have made history with their memorable "three stripes" jerseys, leaving memories that will never be erased from the minds of avid fans. In addition to the club's traditional line of Jerseys, Adidas will offer Cruzeiro E.C. A wide range of products, including jackets, shorts, socks, backpacks and a wide range of men's and women's and children's wear.
The elegant blue, iconic southern cross emblem and Adidas Victory Three stripes meet again, creating an impressive classic style. Reney Salviano, director of business and new business at Cruzeiro, praised the partnership and recalled what Adidas had achieved during its previous partnership with the club. Salviano said: "I am very happy to announce this to the fans. ". Our history, we have spent important moments with Adidas. The three stripes are one of the most popular jerseys in the club's history. I am very proud that we have now restored our relationship with one of the most prestigious and respected brands in the world. It's a combination of two great brands, and I'm sure we'll be back on the road to success we were on the last time we worked together."
Adidas Senior Marketing Director Daniela Valsani said: "We are honored to have the three stripes back on Blue Jersey. Cruzeiro E.C. is one of the most prestigious teams in Brazil and the enthusiasm of the fans has long been recognized around the world. " Salviano added: "We will start the 2020 season with this message for the 'blue nation' and I think it is also a gift to the fans on their birthday [ January 2]. I hope the fans will welcome their new partners with open arms. New Jersey will start a new journey."