Nike has teamed up with the Nigerian Football Association (NFF) to launch a new home and away Jersey for the Nigerian national team in 2020. In 2018, the NAIJA family of products changed the long-standing pattern and set a new standard for the design of Nike National Team Clothing. In 2020, Nigeria went one step further, combining the traditional beauty of the Nigerian robe with modern football design in their brand new home kit.
The designs on the jerseys, hand-painted, symbolize Nigerian culture, as well as nobility and family. The Nigerian logo is right in the middle of the shirt, with Nike's logo just below it. Players'names and numbers have elements of the Eagle feather. The brand new typeface "Naija" appears on the inside of the collar and the back of the socks.
The design of the away kit was inspired by "Onanism" , a traditional art movement that is the main part of Nigerian design craft and is presented in detail. Creative deformation of the Eagle feathers arranged in turn, gradually larger, creating a strong visual impact. The V shape on the front of the collar overlaps slightly, while the V shape on the back of the collar overlaps more. The NAIJA line of products will include a wide range of Super Eagle clothing, such as Capes, vests and skirts and more.
Of the many national teams wearing Nike Jerseys, each has a unique history and culture. In 2020, the series of products with different styles will present the unique charm of different countries. Based on the success of the 2018 Nigerian national team product line, Nike has taken a deep cultural approach and worked closely with each team to ensure that the product design truly reflects the cultural characteristics of each team. From hand-drawn typography to Bespoke typography, every team will have the style of Nothing in Common. Instead of a traditional Stencil, Nike's designers created 65 different frames for different countries to choose from, including different collar, sleeve, logo position, and other design elements. In addition to the art of Jersey design, technological innovation is always the most important part of the Jersey design process, and it all comes from the laboratory. In the lab, Nike collected data on more than 300 soccer players and their movements. The team used 4D visualization technology to analyze the performance of Jersey in terms of fabric ductility, drape and fit before the garment was ready. Using the generated design, Nike's New Jersey in the moisture permeability, breathability, and ductility of previous products were optimized. Precision knitting techniques are also used where necessary and to enhance air permeability in areas where heat is readily generated. Up Close, Jersey appears intricately woven, and seen from a distance, the knitting process does not affect the artistic feel of each National Team Jersey.