Nike has officially announced a Long-term partnership with Liverpool Football Club. As the world's leading footwear and Apparel Company, Nike will become the club's official equipment sponsor from the 2020-21 season. Nike's Partnership With Liverpool Football Club will take effect on 1 June 2020. As the official shirt sponsor, Nike will provide equipment for the Liverpool men's and women's teams, Youth Teams, coaching staff and the Liverpool Foundation.
"We are very pleased to be able to work with Nike, which is a leading global brand, " said Billy Hougen, Chief Commercial Officer of Liverpool Football Club, "We welcome Nike into the Liverpool family and look forward to their incredible partnership with the club as we continue to expand our fan base both in England and around the world. " Liverpool Football Club will also be moving into its new modern training facility in Kirkby in the 2020-21 season, which will also include investment in improving sports facilities for the local community. Vice President of Nike Group, bert Hoyt, General Manager for Europe, the Middle East and Africa, said: "The partnership with Liverpool highlights our dominant position in global football. Liverpool football club has such a proud heritage and distinctive character. The club has a passionate global fan base and a long history of success, and their future is bright. We look forward to working with Liverpool to serve its players and supporters with Nike's technological innovation and product design."